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Valid Salesforce Marketing-Cloud-Administrator Test Answers | Exam Marketing-Cloud-Administrator Duration

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The Salesforce Marketing-Cloud-Administrator Exam covers a range of topics related to Salesforce Marketing Cloud, including email marketing, social media marketing, mobile marketing, advertising, data management, and analytics. Candidates will need to demonstrate their understanding of the key features and functionalities of Marketing Cloud, as well as their ability to use these tools to drive business growth and optimize marketing performance.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q77-Q82):

NEW QUESTION # 77
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

A. Contact Builder > Data Sources
B. Automation Studio > File Transfers
C. Contact Builder > Synchronized Data Extensions
D. Email Studio > Synchronized Data Extensions

Answer: C

Explanation:
To troubleshoot issues with outdated data from Sales Cloud in Marketing Cloud, the admin should:
* Check Synchronized Data Extensions: Navigate to Contact Builder and review the Synchronized Data Extensions. This area shows the synchronization status and configuration between Sales Cloud and Marketing Cloud.
* Data Refresh Rate: Verify how frequently the data is synchronized and ensure that the synchronization schedule meets the operational requirements, adjusting as necessary to ensure data is up to date.

NEW QUESTION # 78
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. Single Sign on Authentication
B. IP Whitelisting
C. Field Level Encryption
D. Advanced Audit Trail

Answer: B

Explanation:
Explanation
To assist in reducing threats from malicious API attacks, NTO should enable IP Whitelisting3. IP Whitelisting is a security feature that allows NTO to specify a list of trusted IP addresses that can access Marketing Cloud via API. Any API requests from IP addresses that are not on the whitelist will be rejected. This way, NTO can prevent unauthorized or malicious API access to their Marketing Cloud account. The other options are incorrect because:
* Field Level Encryption. This is a security feature that encrypts specific fields in data extensions using
* encryption keys managed by NTO. However, this feature does not prevent malicious API attacks; it only protects data at rest in Marketing Cloud from unauthorized access.
* Advanced Audit Trail. This is a security feature that tracks and logs user activity and changes within Marketing Cloud. However, this feature does not prevent malicious API attacks; it only provides visibility and accountability for user actions in Marketing Cloud.
* Single Sign on Authentication. This is a security feature that allows users to log in to Marketing Cloud using their credentials from an external identity provider. However, this feature does not prevent malicious API attacks; it only simplifies and standardizes user authentication for Marketing Cloud.

NEW QUESTION # 79
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A. Salesforce Integration
B. Installed Packages
C. Security Settings
D. Data Management

Answer: B

NEW QUESTION # 80
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

A. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
B. Users receive Marketing Cloud password reset emails from help@email nto.com
C. Upon receiving an email, all tracked links start with click.email.nto.com
D. Cloudpages personalized URLs are served from cloud.email.nto.com

Answer: C,D

Explanation:
To verify if a Sender Authentication Package (SAP) has been set up, check:
Tracked Links Prefix: If all links in emails sent start with click.email.nto.com, it indicates that a SAP is configured for link rewriting to include the company's domain.
CloudPages URL: Personalized URLs for CloudPages that use the domain cloud.email.nto.com also suggest that SAP is set up, ensuring that all customer-facing URLs reflect the organization's branding.
Reference: Salesforce Marketing Cloud SAP Documentation

NEW QUESTION # 81
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
B. A new sender profile needs to be leveraged for sending transactional emails
C. NTO requires SSL certificate configurations for Content Builder and Portfolio images
D. Multiple brand logos must be accommodated in an email header

Answer: A

Explanation:
Explanation
The admin should create separate business units for each of NTO's brands when brand-specific private domains need to be leveraged when wrapping images and links in email campaigns. A private domain is a domain name that NTO owns and uses for their email sends, such as email.nto.com. A private domain can be used to wrap images and links in emails to improve deliverability and branding. However, a private domain can only be associated with one business unit in Marketing Cloud, so NTO needs to create separate business units for each brand that requires a different private domain2. The other options are incorrect because:
NTO requires SSL certificate configurations for Content Builder and Portfolio images. This is not a reason to create separate business units for each brand, as SSL certificate configurations can be applied at the account level or the business unit level. SSL certificates are used to secure the connection between NTO's web server and their subscribers' browsers, and can be applied to Content Builder or Portfolio images to ensure they are delivered over HTTPS3.
Multiple brand logos must be accommodated in an email header. This is not a reason to create separate business units for each brand, as multiple brand logos can be accommodated in an email header using dynamic content or AMPscript. Dynamic content or AMPscript are features that allow NTO to display different content in their emails based on subscriber attributes or data extension fields4.
A new sender profile needs to be leveraged for sending transactional emails. This is not a reason to create separate business units for each brand, as a new sender profile can be created and leveraged within the same business unit. A sender profile is a configuration that defines the sender information for an email, such as the from name, from address, reply address, and sender classification5.

NEW QUESTION # 82
......

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