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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q42-Q47):

NEW QUESTION # 42
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

A. Define a Sender Profile.
B. Define a Subscriber -specific From Name.
C. Define custom Reply Mail Management.
D. Define a Delivery Profile.

Answer: A,D

Explanation:
To differentiate between marketing and transactional emails effectively:
* Sender Profile: Define separate sender profiles for marketing and transactional emails. This includes different From Names and possibly different From Email addresses to help recipients distinguish between different types of emails.
* Delivery Profile: Set up different delivery profiles for marketing and transactional emails. These can specify different IP addresses, helping to segment and manage sender reputation for different types of email communications.

NEW QUESTION # 43
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?

A. Set default permissions with the restrictions on the business unit
B. A Assign a role to the business unit
C. Disable the permissions directly within the business unit
D. Apply a permission set to the business unit

Answer: B

Explanation:
Explanation
Assigning a role to the business unit allows the admin to apply specific permission restrictions to all users in that business unit. The role defines what users can access and do within Marketing Cloud. The other options are not valid ways to accomplish this requirement.

NEW QUESTION # 44
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?

A. CloudPage forms Content Block
B. Email Form Content Block
C. Dynamic Content Block
D. Reference Content Block

Answer: A

NEW QUESTION # 45
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

A. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
B. Automation Studio: Create a Report Activity to run every seven days.
C. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
D. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

Answer: A

NEW QUESTION # 46
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
B. Multiple brand logos must be accommodated in an email header
C. A new sender profile needs to be leveraged for sending transactional emails
D. NTO requires SSL certificate configurations for Content Builder and Portfolio images

Answer: A

NEW QUESTION # 47
......

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